{"id":4167,"date":"2026-05-06T13:01:03","date_gmt":"2026-05-06T13:01:03","guid":{"rendered":"https:\/\/loghouse.com.br\/blog\/dia-das-maes-movimentacao-ecommerce-2026\/"},"modified":"2026-05-06T13:01:13","modified_gmt":"2026-05-06T13:01:13","slug":"dia-das-maes-movimentacao-ecommerce-2026","status":"publish","type":"post","link":"https:\/\/loghouse.com.br\/blog\/dia-das-maes-movimentacao-ecommerce-2026\/","title":{"rendered":"Dia das M\u00e3es deve movimentar mais de R$ 11 bilh\u00f5es no e-commerce, aponta estudo"},"content":{"rendered":"

Movimenta\u00e7\u00e3o de mais de R$ 11 bilh\u00f5es no e-commerce neste Dia das M\u00e3es<\/h2>\n

O Dia das M\u00e3es de 2026 promete ser um dos maiores em termos de festividades e consumo no com\u00e9rcio eletr\u00f4nico brasileiro. Segundo levantamento divulgado pela B\u00fassola & Cia, as vendas online durante este per\u00edodo devem ultrapassar a marca de R$ 11 bilh\u00f5es. Esse aumento significa uma consolida\u00e7\u00e3o definitiva do e-commerce como canal de compras principal em datas comemorativas no Brasil.<\/p>\n

Fatores que impulsionam o crescimento das vendas online<\/h2>\n

O avan\u00e7o constante da digitaliza\u00e7\u00e3o, o aumento da confian\u00e7a dos consumidores em compras virtuais e a variedade de op\u00e7\u00f5es dispon\u00edveis contribuem para o crescimento expressivo do e-commerce. Al\u00e9m disso, ofertas e descontos especiais, aliados \u00e0 praticidade da entrega r\u00e1pida, fazem com que o Dia das M\u00e3es seja uma data estrat\u00e9gica para varejistas online. Esse cen\u00e1rio tem impactado diretamente a log\u00edstica, que precisa acompanhar a alta demanda com efici\u00eancia e qualidade.<\/p>\n

O papel da log\u00edstica no sucesso das vendas sazonais<\/h2>\n

Com o volume recorde de pedidos, as opera\u00e7\u00f5es log\u00edsticas desempenham um papel fundamental para garantir a satisfa\u00e7\u00e3o do cliente. A rapidez na separa\u00e7\u00e3o, o envio eficiente e a entrega no prazo certo s\u00e3o diferenciais competitivos para as empresas de fulfillment. Investimentos em tecnologia, centros de distribui\u00e7\u00e3o estrategicamente localizados e processos otimizados s\u00e3o essenciais para suportar o pico de compras no per\u00edodo do Dia das M\u00e3es.<\/p>\n

O impacto econ\u00f4mico para o setor varejista<\/h2>\n

Essa movimenta\u00e7\u00e3o financeira significativa representa uma oportunidade crucial para diversos segmentos do varejo, incluindo moda, eletroeletr\u00f4nicos, beleza e decora\u00e7\u00e3o. O crescimento do e-commerce traz um efeito cascata positivo para setores ligados \u00e0 cadeia de suprimentos, empregos tempor\u00e1rios e inova\u00e7\u00e3o de servi\u00e7os. Muitos neg\u00f3cios t\u00eam apostado nesse momento para refor\u00e7ar sua presen\u00e7a digital e ampliar sua base de clientes.<\/p>\n

Como a LogHouse pode ajudar sua empresa a aproveitar essa oportunidade<\/h2>\n

Para empresas que desejam estar preparadas para atender a alta demanda do Dia das M\u00e3es e outras datas comemorativas, contar com uma parceira log\u00edstica especializada faz toda a diferen\u00e7a. A LogHouse oferece solu\u00e7\u00f5es completas de fulfillment, garantindo efici\u00eancia no armazenamento, separa\u00e7\u00e3o, embalagem e entrega de produtos. N\u00e3o perca tempo e fa\u00e7a agora mesmo uma simula\u00e7\u00e3o de pre\u00e7os no site da LogHouse<\/a> para potencializar suas vendas com uma log\u00edstica de excel\u00eancia.<\/p>\n","protected":false},"excerpt":{"rendered":"

Movimenta\u00e7\u00e3o de mais de R$ 11 bilh\u00f5es no e-commerce neste Dia das M\u00e3es O Dia das M\u00e3es de 2026 promete… Continue lendo<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[],"class_list":["post-4167","post","type-post","status-publish","format-standard","hentry","category-news"],"yoast_head":"\nDia das M\u00e3es deve movimentar mais de R$ 11 bilh\u00f5es no e-commerce, aponta estudo - LogHouse<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/loghouse.com.br\/blog\/dia-das-maes-movimentacao-ecommerce-2026\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dia das M\u00e3es deve movimentar mais de R$ 11 bilh\u00f5es no e-commerce, aponta estudo - LogHouse\" \/>\n<meta property=\"og:description\" content=\"Movimenta\u00e7\u00e3o de mais de R$ 11 bilh\u00f5es no e-commerce neste Dia das M\u00e3es O Dia das M\u00e3es de 2026 promete… Continue lendo\" \/>\n<meta property=\"og:url\" content=\"https:\/\/loghouse.com.br\/blog\/dia-das-maes-movimentacao-ecommerce-2026\/\" \/>\n<meta property=\"og:site_name\" content=\"LogHouse\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.instagram.com\/loghouse_logistica\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-06T13:01:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-06T13:01:13+00:00\" \/>\n<meta name=\"author\" content=\"Diogo Santos\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Diogo Santos\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/loghouse.com.br\\\/blog\\\/dia-das-maes-movimentacao-ecommerce-2026\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/loghouse.com.br\\\/blog\\\/dia-das-maes-movimentacao-ecommerce-2026\\\/\"},\"author\":{\"name\":\"Diogo Santos\",\"@id\":\"https:\\\/\\\/loghouse.com.br\\\/blog\\\/#\\\/schema\\\/person\\\/75c507cbe16bacc6b575c5e773564b33\"},\"headline\":\"Dia das M\u00e3es deve movimentar mais de R$ 11 bilh\u00f5es no e-commerce, aponta estudo\",\"datePublished\":\"2026-05-06T13:01:03+00:00\",\"dateModified\":\"2026-05-06T13:01:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/loghouse.com.br\\\/blog\\\/dia-das-maes-movimentacao-ecommerce-2026\\\/\"},\"wordCount\":435,\"publisher\":{\"@id\":\"https:\\\/\\\/loghouse.com.br\\\/blog\\\/#organization\"},\"articleSection\":[\"News\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/loghouse.com.br\\\/blog\\\/dia-das-maes-movimentacao-ecommerce-2026\\\/\",\"url\":\"https:\\\/\\\/loghouse.com.br\\\/blog\\\/dia-das-maes-movimentacao-ecommerce-2026\\\/\",\"name\":\"Dia das M\u00e3es deve movimentar mais de R$ 11 bilh\u00f5es no e-commerce, aponta estudo - LogHouse\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/loghouse.com.br\\\/blog\\\/#website\"},\"datePublished\":\"2026-05-06T13:01:03+00:00\",\"dateModified\":\"2026-05-06T13:01:13+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/loghouse.com.br\\\/blog\\\/dia-das-maes-movimentacao-ecommerce-2026\\\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/loghouse.com.br\\\/blog\\\/dia-das-maes-movimentacao-ecommerce-2026\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/loghouse.com.br\\\/blog\\\/dia-das-maes-movimentacao-ecommerce-2026\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\\\/\\\/loghouse.com.br\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Dia das M\u00e3es deve movimentar mais de R$ 11 bilh\u00f5es no e-commerce, aponta estudo\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/loghouse.com.br\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/loghouse.com.br\\\/blog\\\/\",\"name\":\"LogHouse\",\"description\":\"Empresa de Fulfillment em São Paulo | Logística para E-commerce\",\"publisher\":{\"@id\":\"https:\\\/\\\/loghouse.com.br\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/loghouse.com.br\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/loghouse.com.br\\\/blog\\\/#organization\",\"name\":\"LogHouse\",\"url\":\"https:\\\/\\\/loghouse.com.br\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/loghouse.com.br\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/loghouse.com.br\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/cropped-Logo.jpg\",\"contentUrl\":\"https:\\\/\\\/loghouse.com.br\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/cropped-Logo.jpg\",\"width\":200,\"height\":113,\"caption\":\"LogHouse\"},\"image\":{\"@id\":\"https:\\\/\\\/loghouse.com.br\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/loghouse_logistica\\\/\",\"https:\\\/\\\/www.instagram.com\\\/loghouse_logistica\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/loghouse.com.br\\\/blog\\\/#\\\/schema\\\/person\\\/75c507cbe16bacc6b575c5e773564b33\",\"name\":\"Diogo Santos\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3058a33920ab1b8dec397e6d8bc6477ba2ec08e700be83e2620b02f872ee84d5?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3058a33920ab1b8dec397e6d8bc6477ba2ec08e700be83e2620b02f872ee84d5?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3058a33920ab1b8dec397e6d8bc6477ba2ec08e700be83e2620b02f872ee84d5?s=96&d=mm&r=g\",\"caption\":\"Diogo Santos\"},\"description\":\"CEO da Loghouse\",\"sameAs\":[\"http:\\\/\\\/loghouse.com.br\\\/blog\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/diogosantos1986\\\/\"],\"url\":\"https:\\\/\\\/loghouse.com.br\\\/blog\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Dia das M\u00e3es deve movimentar mais de R$ 11 bilh\u00f5es no e-commerce, aponta estudo - LogHouse","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/loghouse.com.br\/blog\/dia-das-maes-movimentacao-ecommerce-2026\/","og_locale":"pt_BR","og_type":"article","og_title":"Dia das M\u00e3es deve movimentar mais de R$ 11 bilh\u00f5es no e-commerce, aponta estudo - LogHouse","og_description":"Movimenta\u00e7\u00e3o de mais de R$ 11 bilh\u00f5es no e-commerce neste Dia das M\u00e3es O Dia das M\u00e3es de 2026 promete… Continue lendo","og_url":"https:\/\/loghouse.com.br\/blog\/dia-das-maes-movimentacao-ecommerce-2026\/","og_site_name":"LogHouse","article_publisher":"https:\/\/www.instagram.com\/loghouse_logistica\/","article_published_time":"2026-05-06T13:01:03+00:00","article_modified_time":"2026-05-06T13:01:13+00:00","author":"Diogo Santos","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Diogo Santos","Est. tempo de leitura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/loghouse.com.br\/blog\/dia-das-maes-movimentacao-ecommerce-2026\/#article","isPartOf":{"@id":"https:\/\/loghouse.com.br\/blog\/dia-das-maes-movimentacao-ecommerce-2026\/"},"author":{"name":"Diogo Santos","@id":"https:\/\/loghouse.com.br\/blog\/#\/schema\/person\/75c507cbe16bacc6b575c5e773564b33"},"headline":"Dia das M\u00e3es deve movimentar mais de R$ 11 bilh\u00f5es no e-commerce, aponta estudo","datePublished":"2026-05-06T13:01:03+00:00","dateModified":"2026-05-06T13:01:13+00:00","mainEntityOfPage":{"@id":"https:\/\/loghouse.com.br\/blog\/dia-das-maes-movimentacao-ecommerce-2026\/"},"wordCount":435,"publisher":{"@id":"https:\/\/loghouse.com.br\/blog\/#organization"},"articleSection":["News"],"inLanguage":"pt-BR"},{"@type":"WebPage","@id":"https:\/\/loghouse.com.br\/blog\/dia-das-maes-movimentacao-ecommerce-2026\/","url":"https:\/\/loghouse.com.br\/blog\/dia-das-maes-movimentacao-ecommerce-2026\/","name":"Dia das M\u00e3es deve movimentar mais de R$ 11 bilh\u00f5es no e-commerce, aponta estudo - LogHouse","isPartOf":{"@id":"https:\/\/loghouse.com.br\/blog\/#website"},"datePublished":"2026-05-06T13:01:03+00:00","dateModified":"2026-05-06T13:01:13+00:00","breadcrumb":{"@id":"https:\/\/loghouse.com.br\/blog\/dia-das-maes-movimentacao-ecommerce-2026\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/loghouse.com.br\/blog\/dia-das-maes-movimentacao-ecommerce-2026\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/loghouse.com.br\/blog\/dia-das-maes-movimentacao-ecommerce-2026\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/loghouse.com.br\/blog\/"},{"@type":"ListItem","position":2,"name":"Dia das M\u00e3es deve movimentar mais de R$ 11 bilh\u00f5es no e-commerce, aponta estudo"}]},{"@type":"WebSite","@id":"https:\/\/loghouse.com.br\/blog\/#website","url":"https:\/\/loghouse.com.br\/blog\/","name":"LogHouse","description":"Empresa de Fulfillment em São Paulo | Logística para E-commerce","publisher":{"@id":"https:\/\/loghouse.com.br\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/loghouse.com.br\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/loghouse.com.br\/blog\/#organization","name":"LogHouse","url":"https:\/\/loghouse.com.br\/blog\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/loghouse.com.br\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/loghouse.com.br\/blog\/wp-content\/uploads\/2024\/05\/cropped-Logo.jpg","contentUrl":"https:\/\/loghouse.com.br\/blog\/wp-content\/uploads\/2024\/05\/cropped-Logo.jpg","width":200,"height":113,"caption":"LogHouse"},"image":{"@id":"https:\/\/loghouse.com.br\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.instagram.com\/loghouse_logistica\/","https:\/\/www.instagram.com\/loghouse_logistica"]},{"@type":"Person","@id":"https:\/\/loghouse.com.br\/blog\/#\/schema\/person\/75c507cbe16bacc6b575c5e773564b33","name":"Diogo Santos","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/secure.gravatar.com\/avatar\/3058a33920ab1b8dec397e6d8bc6477ba2ec08e700be83e2620b02f872ee84d5?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3058a33920ab1b8dec397e6d8bc6477ba2ec08e700be83e2620b02f872ee84d5?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3058a33920ab1b8dec397e6d8bc6477ba2ec08e700be83e2620b02f872ee84d5?s=96&d=mm&r=g","caption":"Diogo Santos"},"description":"CEO da Loghouse","sameAs":["http:\/\/loghouse.com.br\/blog","https:\/\/www.linkedin.com\/in\/diogosantos1986\/"],"url":"https:\/\/loghouse.com.br\/blog\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/loghouse.com.br\/blog\/wp-json\/wp\/v2\/posts\/4167","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/loghouse.com.br\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/loghouse.com.br\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/loghouse.com.br\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/loghouse.com.br\/blog\/wp-json\/wp\/v2\/comments?post=4167"}],"version-history":[{"count":1,"href":"https:\/\/loghouse.com.br\/blog\/wp-json\/wp\/v2\/posts\/4167\/revisions"}],"predecessor-version":[{"id":4172,"href":"https:\/\/loghouse.com.br\/blog\/wp-json\/wp\/v2\/posts\/4167\/revisions\/4172"}],"wp:attachment":[{"href":"https:\/\/loghouse.com.br\/blog\/wp-json\/wp\/v2\/media?parent=4167"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/loghouse.com.br\/blog\/wp-json\/wp\/v2\/categories?post=4167"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/loghouse.com.br\/blog\/wp-json\/wp\/v2\/tags?post=4167"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}